Asking for it: Why CTAs are Essential
Most of us were probably children when we learned that if we want something, we have to ask for it. Well guess what? It turns out the same is true in marketing.
In marketing, “asking for what you want” takes the form of a CTA, or “call to action.” This usually comes toward the end of the marketing message, and it’s usually kept very succinct, such as “buy now,” or “click to learn more.”
CTAs may seem kind of silly, but they are actually becoming more and more essential in marketing because of the sheer volume of marketing today’s audiences are accustomed to. Consumers are barraged by marketing messages everywhere they venture online, as well as viewing hundreds of ads every time they leave their house.
It’s not that audiences don’t know when they are being marketed to, it’s that it is simply too easy for messages to get lost in all the noise.
CTAs are their cue to take action. It’s simply a prompt to keep them moving through your sales funnel on their way toward converting to a sale.
It may seem obvious to you that the target consumer will need to actually DO something in order to purchase your product or service, but that doesn’t mean it is equally obvious to your audience. Not only does a CTA inform a client that they need to act to access whatever it is you’re selling, but it tells them exactly what step to take next.
Doesn’t it seem like the best advice is always sort of simple and kind of apparent?
Including CTAs in your marketing in a simple way to improve your sales. Use them.