Yield to the mercy of the blurb!
Landing pages are a necessity in the world of digital marketing, kind of like preview blurbs are a necessity in the world of blogs. It doesn’t matter if that’s not a great analogy, what matters is that preview blurbs are important, and should be respected, if not revered as a god. Yield to the mercy of the blurb! Click and read!
Hey, there’s nothing wrong with living in the moment. But you can’t market that way. You have to think and plan and strategize and stuff like that, just like you have to bait your hook before you can go fishin’. Like this blurb, for example. Doesn’t it make you hungry for more?
It seems like every few years pundits crawl out from under the rocks where they live to go all the way out on a limb and declare the death, or perhaps imminent demise, of marketing.
Why do they do this? Is it some sort of weird cicada-like mating ritual for pundits?
If you aren’t running Google AdWords for search engine marketing (SEM), then you’re not really doing digital marketing. Nope. You should probably stop reading for a moment to hang your head in shame. We’ll wait.
Your brand is like your underwear. Sometimes you have to change it up.You may not realize this, but things change. Life goes on, time passes, stuff happens, and you can never step in the same river twice. I know, it’s shocking. But get over it so we can get to the listicle.
We’re talking about the “call to action” or CTA. It may be in a banner ad, on a landing page, in an email, or maybe you have one tattooed on your belly. The CTA is how you tell your audience what to do.
Leads are not collector’s items. You don’t get a lead so you can frame it and put it on a shelf to admire while it slowly gathers dust. Nope, you’ve got to work that puppy. Fortunately for you, we are here to tell you what to do. We’re talking drip campaigns.
If you hit your limit on abbreviations with HTML, then you probably find digital marketing somewhat confusing. The digital marketing world is chock full of wannabe acronyms like SEO, SEM, PPC, CTR, CPM, etc. (No, “etc” is not one of them, at least not yet). Fortunately, your friendly neighborhood blog is here to help you understand these things. Isn’t that nice of us?
Everyone has opinions. Everyone. And that’s not an opinion. That’s a fact. Apparently, it goes hand-in-hand with possessing a brain capable of conscious thought. You think, and then you start thinking things about the things you’re thinking about. Of course, taking it a step further by thinking things and then thinking things about the things you were thinking about the things you were thinking about will probably land you in a mental institution, but it’s good to know you have options.