Landing Pages: Like Your Website if it Actually Had a Purpose

Landing pages are a necessity in the world of digital marketing, kind of like preview blurbs are a necessity in the world of blogs. It doesn’t matter if that’s not a great analogy, what matters is that preview blurbs are important, and should be respected, if not revered as a god. Yield to the mercy of the blurb! Click and read!

WHAT’S THE DIFFERENCE BETWEEN SEO AND SEM?

If you hit your limit on abbreviations with HTML, then you probably find digital marketing somewhat confusing. The digital marketing world is chock full of wannabe acronyms like SEO, SEM, PPC, CTR, CPM, etc. (No, “etc” is not one of them, at least not yet). Fortunately, your friendly neighborhood blog is here to help you understand these things. Isn’t that nice of us?