Landing Pages: Like Your Website if it Actually Had a Purpose
Landing pages are a necessity in the world of digital marketing, kind of like preview blurbs are a necessity in the world of blogs. It doesn't matter if that's not a great analogy, what matters is that preview blurbs are important, and should be respected, if not revered as a god. Yield to the mercy of the blurb! Click and…
Gone Fishin' Upstream
Hey, there's nothing wrong with living in the moment. But you can't market that way. You have to think and plan and strategize and stuff like that, just like you have to bait your hook before you can go fishin'. Like this blurb, for example. Doesn't it make you hungry for more?
Is Marketing DEAD???
It seems like every few years pundits crawl out from under the rocks where they live to go all the way out on a limb and declare the death, or perhaps imminent demise, of marketing. Why do they do this? Is it some sort of weird cicada-like mating ritual for pundits?