WHY STORYTELLING MATTERS
This article tried really hard to tell the story of how storytelling works in marketing, but it ended up mostly making fun of cavemen and equating mythology with selling insurance. You should probably read it and make it feel like it accomplished something.
EVEN CHATGPT DOESN'T BELIEVE ITS OWN HYPE
We are apparently in the midst of an AI revolution. So naturally, DAMN GOOD decided to recruit a turncoat to assist with the struggle. We asked ChatGPT, the world’s most popular AI service to tell us why it’s a worse option than a human, and it totally spilled the tea.
BRAND STATURE: THE SECRET SAUCE
When it comes to brands and people you may know named Steve, a little bit of stature can go a long way. Let’s all climb inside your mind and explain how your mind perceives and ranks brands even without you knowing about it. Yeah, minds are sneaky that way.
SAME BRAND, DIFFERENT ARCHETYPE
Brands are not people, but it’s probably best if we just treat them like they are so that they don’t develop an unhealthy self-image that will require years of psychotherapy to undo. Yes, we’re talking about brand archetypes.