Knowledge
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Let’s Talk About Nothing

At the end of the COVID-19 crisis, America’s business landscape will be something very new and very different. There will be loss. There will be recovery. There will be winners and losers. Just like every other business day.

Marketing in the Time of COVID-19

At the end of the COVID-19 crisis, America’s business landscape will be something very new and very different. There will be loss. There will be recovery. There will be winners and losers. Just like every other business day.

6 COMMON BRANDING MISTAKES TO AVOID

Maybe you know how vital branding is to building a successful business. Maybe you don’t and instead believe that success is found by rubbing a unicorn in just the right way. Well, given a choice between writing an article on avoiding common branding mistakes or writing one on unicorn fondling, I’m afraid I’ll have to choose the former. After all, this is a family blog. We try to keep this shit clean, here.

FUNNEL FUN & FUNDAMENTALS TO SEND SALES SOARING

Customers start at awareness, and move through the funnel as part of your sales process, hopefully emerging at the other end as brand advocates. Of course, not all who enter will leave, so you could kind of think of it as a roach motel for your customers.