Business intelligence shouldn’t be a paradox. It’s your ticket to ROI. “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” - John Wanamaker Back in 1861, as the U.S. was just getting the Civil War underway, a 23-year old...

NEWS FLASH: Everyone who’s ever had a website wants people to find it. And that’s pretty much where the trouble begins. Because chances are that your website isn’t the only website to do whatever your website thinks it’s doing. In fact, there are probably THOUSANDS of...