HALF THE BATTLE

Ad Industry, GET FACT, How To

Business intelligence shouldn’t be a paradox. It’s your ticket to ROI.

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker

Back in 1861, as the U.S. was just getting the Civil War underway, a 23-year old Philadelphian named John Wanamaker was opening his first department store with his brother-in-law. His store was founded on the revolutionary principle: “one price and goods returnable,” which kind of made him an early version of Amazon.

SEO WHAT?

Ad Industry, GET FACT, SEO, Website Development

NEWS FLASH: Everyone who’s ever had a website wants people to find it. And that’s pretty much where the trouble begins.

Because chances are that your website isn’t the only website to do whatever your website thinks it’s doing. In fact, there are probably THOUSANDS of websites trying to do the same thing. The Internet is a pretty big place.

RIP RFP? QBS OMG!

Ad Industry, GET FACT

We get it. Companies aren’t necessarily versed in how to choose an outside agency for advertising, marketing, or strategic consultation. And government entities are often required by law or bylaw to put out a Request For Proposal (RFP), even if they already know who they want to hire.