This article tried really hard to tell the story of how storytelling works in marketing, but it ended up mostly making fun of cavemen and equating mythology with selling insurance. You should probably read it and make it feel like it accomplished something.
We are apparently in the midst of an AI revolution. So naturally, DAMN GOOD decided to recruit a turncoat to assist with the struggle. We asked ChatGPT, the world’s most popular AI service to tell us why it’s a worse option than a human, and it totally spilled the tea.
When it comes to brands and people you may know named Steve, a little bit of stature can go a long way. Let’s all climb inside your mind and explain how your mind perceives and ranks brands even without you knowing about it. Yeah, minds are sneaky that way.
Brands are not people, but it’s probably best if we just treat them like they are so that they don’t develop an unhealthy self-image that will require years of psychotherapy to undo. Yes, we’re talking about brand archetypes.
Humans have an annoying habit of not knowing about the things they’ve never been introduced to. Here’s why this is all your fault.
WARNING: This article may contain potentially toxic levels of creativity. You are advised to keep your eyes closed while reading.
Step up, children, and let me weave you a tale of magic and wonder! And marketing!
If you’re a human being with a pulse, then you’ve probably wondered what the future holds for you. We do too, but that’s not stopping us from writing about it.
Who would have ever expected that a deadly global pandemic that killed millions and shuttered economies everywhere would be such a game-changer?
Every once in a while things happen that fill you with dread. If replatforming isn’t one of them, then you probably need to read this.