BREAKING INTO THE AGENCY WORLD
So you want someone to handle your social media for you? No problem! We just need all of your passwords, credit card and social security numbers, and the key to your home’s back door.
TODAY FACEBOOK, TOMORROW YOUR WIFE
So you want someone to handle your social media for you? No problem! We just need all of your passwords, credit card and social security numbers, and the key to your home’s back door.
Landing Pages: Like Your Website if it Actually Had a Purpose
Landing pages are a necessity in the world of digital marketing, kind of like preview blurbs are a necessity in the world of blogs. It doesn’t matter if that’s not a great analogy, what matters is that preview blurbs are important, and should be respected, if not revered as a god. Yield to the mercy of the blurb! Click and read!
Gone Fishin’ Upstream
Hey, there’s nothing wrong with living in the moment. But you can’t market that way. You have to think and plan and strategize and stuff like that, just like you have to bait your hook before you can go fishin’. Like this blurb, for example. Doesn’t it make you hungry for more?
Is Marketing DEAD???
It seems like every few years pundits crawl out from under the rocks where they live to go all the way out on a limb and declare the death, or perhaps imminent demise, of marketing.
Why do they do this? Is it some sort of weird cicada-like mating ritual for pundits?
Hail the New Heroes!
Great adversity tends to inspire great fear. It also prompts some to great resolve. So, while many may cower, a few brave souls inevitably rise to meet the occasion and emerge as heroes, celebrated and long remembered for their selflessness and courage.
Winners and Losers of COVID-19
This is America, COVID or NOVID. And that means we have an obligation to view everything as competitively as possible, even when it’s mind-blowingly inane to do so (“Take that, China, Italy, Russia, and everyone else, we’ve TOTALLY got you beat for COVID-19 cases! U-S-A, U-S-A!”).
Closer Apart
One of the prevailing themes that’s been reiterated by every COVID-19-tainted TV spot running during this crisis – and I know everyone has seen them because what else do you have to do? – is, ironically enough, “togetherness.”
Salvation by Innovation
It has been said that “necessity is the mother of invention.” That’s almost certainly true, as motherhood is not very hard to prove, unlike fatherhood, which would likely require a DNA sample.
The Parent Trap
It’s not news to anyone who has had or has been a child that parenting is really hard work. It is.
