Humans have an annoying habit of not knowing about the things they’ve never been introduced to. Here’s why this is all your fault.
WARNING: This article may contain potentially toxic levels of creativity. You are advised to keep your eyes closed while reading.
Step up, children, and let me weave you a tale of magic and wonder! And marketing!
If you’re a human being with a pulse, then you’ve probably wondered what the future holds for you. We do too, but that’s not stopping us from writing about it.
Customers start at awareness, and move through the funnel as part of your sales process, hopefully emerging at the other end as brand advocates. Of course, not all who enter will leave, so you could kind of think of it as a roach motel for your customers.
While the response was somewhat muted, it may just be because people from Canada aren’t really all that cool. But when Instagram announced in July 2019 that they were adding Australia, Brazil, Ireland, Italy, Japan and New Zealand to the “no-like” list, the writing on the wall became clear: Instagram really has it in for likes.