This article tried really hard to tell the story of how storytelling works in marketing, but it ended up mostly making fun of cavemen and equating mythology with selling insurance. You should probably read it and make it feel like it accomplished something.
TELL THEIR STORY STRATEGICALLY TO A DIGITAL WORLD
BRAND IDENTITY ___ LOGO DESIGN
PPC ___ SOCIAL MEDIA ___ SEO
PHOTOGRAPHY ___ VIDEO ___ COPY
Call it creative content, advertising creative, social media, copywriting, photography, video production, or whatever. We call it “Killer Creative” because it’s so powerful that it’s dangerous.
MARKETING ___ POSITIONING
Reason informs everything we do. Everything. From a deeply tactical positioning statement to a multifaceted go-to-market strategy, we put big brainpower behind your brand.