Hush & Hush
Having successfully helped Dr. Marc Ronert in building his IMAGE Skincare International brand, it was only natural that he would task DAMN GOOD with helping him launch a new standalone nutraceutical company and brand. The agency researched competitive industry brands, URLs, and trademarks, and established the Hush & Hush name and brand elements. A strategy was developed to coordinate the new brand’s launch with the publication of “Age Later,” a holistic medical care book that Dr. Ronert had recently authored, effectively gaining a synergistic cross-promotional benefit for each. The agency created the book’s cover, and developed e-commerce sites for both the book and the Hush & Hush brand, as well as a national marketing strategy to rollout the nascent brand.