Hush & Hush
What We Did
Having successfully helped Dr. Marc Ronert in building his IMAGE Skincare International brand, it was only natural that he would task DAMN GOOD with helping him launch a new standalone nutraceutical company and brand. The agency researched competitive industry brands, URLs, and trademarks, and established the Hush & Hush name and brand elements. A strategy was developed to coordinate the new brand’s launch with the publication of “Age Later,” a holistic medical care book that Dr. Ronert had recently authored, effectively gaining a synergistic cross-promotional benefit for each. The agency created the book’s cover, and developed e-commerce sites for both the book and the Hush & Hush brand, as well as a national marketing strategy to rollout the nascent brand.