Estimating Edge

What We Did

Brand Strategy
Positioning
Rebranding
Brand Development
Custom Logos & Icons
Print & Digital Design
Digital Strategy
Content Development
Copy & Scriptwriting
Video
Internal & External Rollout Planning
Responsive Web Design
Ux & Ui Web Design

 

Completion Date

August 2019

The Partnership

Estimating Edge is a software company that builds top-quality estimating software for the construction industry. When they decided they needed to refresh their brand, they brought in the experts at DAMN GOOD to help them do it right.

The agency consulted with them on rebranding, and after competitive research and category analysis, DAMN GOOD presented them with a name adjustment, new logo, and robust brand messaging that has already begun to distinguish the brand in a very competitive marketplace.

DAMN GOOD was also tasked with assisting Estimating Edge with the launch of a new product, the EDGE app, which helps extend the power of the company’s software to the construction site.

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