Customers start at awareness, and move through the funnel as part of your sales process, hopefully emerging at the other end as brand advocates. Of course, not all who enter will leave, so you could kind of think of it as a roach motel for your customers.
While the response was somewhat muted, it may just be because people from Canada aren’t really all that cool. But when Instagram announced in July 2019 that they were adding Australia, Brazil, Ireland, Italy, Japan and New Zealand to the “no-like” list, the writing on the wall became clear: Instagram really has it in for likes.
One of the things that makes social media so compelling is that it’s free. People like things that don’t cost anything. And social media channels provide a valuable service, namely connecting you with other weirdos who share your interests.
Magicians are fond of saying that they “never reveal their secrets.” Maybe that’s why nobody likes them. Seriously, if someone you just met tells you that they’re a magician, you’re not gonna be like: “Cool! Let’s be friends forever!” If anything, you’ll probably pull your hand back from the handshake and check to make sure you still have your watch.
We’re talking about the “call to action” or CTA. It may be in a banner ad, on a landing page, in an email, or maybe you have one tattooed on your belly. The CTA is how you tell your audience what to do.
If you followed our suggestion like a good reader and feasted your hungry eyes on the first part of this insightful and long overdue article, you’d know that time is basically the same thing as money.
Now if you haven’t read that all-important first part, then you might be thinking something like “OH YEAH? If time is money than how come I can’t use it to get that pack of Twinkies out of the vending machine?” But that’s YOUR problem. Sorry, but we can’t solve ‘em all.
Part One ended with the assertion that negotiating a retainer is the best way to get your money’s worth out of an agency. And now, if you’re prepared to receive it, shall come the deep and meaningful rationale. ARE YOU READY FOR THE WHY?
NEWS FLASH: Everyone who’s ever had a website wants people to find it. And that’s pretty much where the trouble begins.
Because chances are that your website isn’t the only website to do whatever your website thinks it’s doing. In fact, there are probably THOUSANDS of websites trying to do the same thing. The Internet is a pretty big place.