Maybe you know how vital branding is to building a successful business. Maybe you don’t and instead believe that success is found by rubbing a unicorn in just the right way. Well, given a choice between writing an article on avoiding common branding mistakes or writing one on unicorn fondling, I’m afraid I’ll have to choose the former. After all, this is a family blog. We try to keep this shit clean, here.
Customers start at awareness, and move through the funnel as part of your sales process, hopefully emerging at the other end as brand advocates. Of course, not all who enter will leave, so you could kind of think of it as a roach motel for your customers.
We’re talking about the “call to action” or CTA. It may be in a banner ad, on a landing page, in an email, or maybe you have one tattooed on your belly. The CTA is how you tell your audience what to do.
Leads are not collector’s items. You don’t get a lead so you can frame it and put it on a shelf to admire while it slowly gathers dust. Nope, you’ve got to work that puppy. Fortunately for you, we are here to tell you what to do. We’re talking drip campaigns.
If you hit your limit on abbreviations with HTML, then you probably find digital marketing somewhat confusing. The digital marketing world is chock full of wannabe acronyms like SEO, SEM, PPC, CTR, CPM, etc. (No, “etc” is not one of them, at least not yet). Fortunately, your friendly neighborhood blog is here to help you understand these things. Isn’t that nice of us?