SURVIVE & THRIVE: STAY IN FRONT OF YOUR AUDIENCE
One of our clients is a museum with acres of scenic Japanese gardens, and we are assisting them in weathering the downtime by staying relevant to their audience.
Let’s Talk About Nothing
You may not have noticed, but there is a vast conspiracy afoot to make everything have meaning. Value. Worth. Especially Internet content.
Marketing in the Time of COVID-19
There’s a really great (meaning old) joke about two football teams, one hopelessly outmatched by their opponent. The superior team, after spending the first half utterly wiping the floor with their unworthy opponent, finally decides they’ve had enough and walks off the field at halftime.
6 COMMON BRANDING MISTAKES TO AVOID
Maybe you know how vital branding is to building a successful business. Maybe you don’t and instead believe that success is found by rubbing a unicorn in just the right way. Well, given a choice between writing an article on avoiding common branding mistakes or writing one on unicorn fondling, I’m afraid I’ll have to choose the former. After all, this is a family blog. We try to keep this shit clean, here.
FUNNEL FUN & FUNDAMENTALS TO SEND SALES SOARING
Customers start at awareness, and move through the funnel as part of your sales process, hopefully emerging at the other end as brand advocates. Of course, not all who enter will leave, so you could kind of think of it as a roach motel for your customers.
DOUBLE conversion rates with these 6 UX/UI CTA strategies!!
We’re talking about the “call to action” or CTA. It may be in a banner ad, on a landing page, in an email, or maybe you have one tattooed on your belly. The CTA is how you tell your audience what to do.
3 DRIP CAMPAIGN STRATEGIES TO BLAST CONVERSIONS INTO THE STRATOSPHERE
Leads are not collector’s items. You don’t get a lead so you can frame it and put it on a shelf to admire while it slowly gathers dust. Nope, you’ve got to work that puppy. Fortunately for you, we are here to tell you what to do. We’re talking drip campaigns.
WHAT’S THE DIFFERENCE BETWEEN SEO AND SEM?
If you hit your limit on abbreviations with HTML, then you probably find digital marketing somewhat confusing. The digital marketing world is chock full of wannabe acronyms like SEO, SEM, PPC, CTR, CPM, etc. (No, “etc” is not one of them, at least not yet). Fortunately, your friendly neighborhood blog is here to help you understand these things. Isn’t that nice of us?
