IT’S A MATTER OF TIME – Part Uno

What the hell are you REALLY paying an agency for, anyway?

Time is money. Let’s just accept this as true. We can go on about it, but it would be a waste of time. Which is actually money. Whatever. Let’s try not to waste either one, okay?

When you hire an advertising or marketing agency, you commit to spending money. On what? An ad campaign? Artwork? Words?

HALF THE BATTLE

Business intelligence shouldn’t be a paradox. It’s your ticket to ROI.

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker

Back in 1861, as the U.S. was just getting the Civil War underway, a 23-year old Philadelphian named John Wanamaker was opening his first department store with his brother-in-law. His store was founded on the revolutionary principle: “one price and goods returnable,” which kind of made him an early version of Amazon.