Business intelligence shouldn’t be a paradox. It’s your ticket to ROI. “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” - John Wanamaker Back in 1861, as the U.S. was just getting the Civil War underway, a 23-year old...

Or maybe it doesn’t. But it probably does. We know what you’re thinking. “How can this stupid blog know anything about my brand? It hasn’t even seen it!” Well, either this blog is some omniscient, magical creature that can see through time and space with uncanny precision,...

We get it. Companies aren’t necessarily versed in how to choose an outside agency for advertising, marketing, or strategic consultation. And government entities are often required by law or bylaw to put out a Request For Proposal (RFP), even if they already know who they...