Now you’re choosing like a real chooser!
First of all, if you haven’t read PART ONE of this keenly insightful guide, then you need to hang your head in shame. But mostly, you need to read it, because it’s going to help you decide whether to bring agency services in-house. Perhaps you can read it with your head hung in shame and accomplish both. Whatever works.
HINT: The answer ISN’T “eenie, meenie, miney, moe.”
It seems like an easy question. Until you try to answer it.
Maybe you think it’s about creativity. But what about experience? Results? What about cost?
Or maybe it doesn’t. But it probably does.
We know what you’re thinking. “How can this stupid blog know anything about my brand? It hasn’t even seen it!”
Well, either this blog is some omniscient, magical creature that can see through time and space with uncanny precision, or brand happens to be something that most people simply do not fully understand. You decide.
