IT’S A MATTER OF TIME – Part Another

If you followed our suggestion like a good reader and feasted your hungry eyes on the first part of this insightful and long overdue article, you’d know that time is basically the same thing as money.

Now if you haven’t read that all-important first part, then you might be thinking something like “OH YEAH? If time is money than how come I can’t use it to get that pack of Twinkies out of the vending machine?” But that’s YOUR problem. Sorry, but we can’t solve ‘em all.

Part One ended with the assertion that negotiating a retainer is the best way to get your money’s worth out of an agency. And now, if you’re prepared to receive it, shall come the deep and meaningful rationale. ARE YOU READY FOR THE WHY?


What the hell are you REALLY paying an agency for, anyway?

Time is money. Let’s just accept this as true. We can go on about it, but it would be a waste of time. Which is actually money. Whatever. Let’s try not to waste either one, okay?

When you hire an advertising or marketing agency, you commit to spending money. On what? An ad campaign? Artwork? Words?


We get it. Companies aren’t necessarily versed in how to choose an outside agency for advertising, marketing, or strategic consultation. And government entities are often required by law or bylaw to put out a Request For Proposal (RFP), even if they already know who they want to hire.