Maybe you know how vital branding is to building a successful business. Maybe you don’t and instead believe that success is found by rubbing a unicorn in just the right way. Well, given a choice between writing an article on avoiding common branding mistakes or writing one on unicorn fondling, I’m afraid I’ll have to choose the former. After all, this is a family blog. We try to keep this shit clean, here.
Customers start at awareness, and move through the funnel as part of your sales process, hopefully emerging at the other end as brand advocates. Of course, not all who enter will leave, so you could kind of think of it as a roach motel for your customers.
While the response was somewhat muted, it may just be because people from Canada aren’t really all that cool. But when Instagram announced in July 2019 that they were adding Australia, Brazil, Ireland, Italy, Japan and New Zealand to the “no-like” list, the writing on the wall became clear: Instagram really has it in for likes.
One of the things that makes social media so compelling is that it’s free. People like things that don’t cost anything. And social media channels provide a valuable service, namely connecting you with other weirdos who share your interests.
Magicians are fond of saying that they “never reveal their secrets.” Maybe that’s why nobody likes them. Seriously, if someone you just met tells you that they’re a magician, you’re not gonna be like: “Cool! Let’s be friends forever!” If anything, you’ll probably pull your hand back from the handshake and check to make sure you still have your watch.
If you aren’t running Google AdWords for search engine marketing (SEM), then you’re not really doing digital marketing. Nope. You should probably stop reading for a moment to hang your head in shame. We’ll wait.
Your brand is like your underwear. Sometimes you have to change it up.You may not realize this, but things change. Life goes on, time passes, stuff happens, and you can never step in the same river twice. I know, it’s shocking. But get over it so we can get to the listicle.
We’re talking about the “call to action” or CTA. It may be in a banner ad, on a landing page, in an email, or maybe you have one tattooed on your belly. The CTA is how you tell your audience what to do.
Leads are not collector’s items. You don’t get a lead so you can frame it and put it on a shelf to admire while it slowly gathers dust. Nope, you’ve got to work that puppy. Fortunately for you, we are here to tell you what to do. We’re talking drip campaigns.
If you hit your limit on abbreviations with HTML, then you probably find digital marketing somewhat confusing. The digital marketing world is chock full of wannabe acronyms like SEO, SEM, PPC, CTR, CPM, etc. (No, “etc” is not one of them, at least not yet). Fortunately, your friendly neighborhood blog is here to help you understand these things. Isn’t that nice of us?
