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    WHY STORYTELLING MATTERS

    Ad Industry, Branding, Digital Marketing, How To, Messaging, Social MediaBy dgAugust 23, 2023

    This article tried really hard to tell the story of how storytelling works in marketing, but it ended up mostly making fun of cavemen and equating mythology with selling insurance. You should probably read it and make it feel like it accomplished something.

    EVEN CHATGPT DOESN’T BELIEVE ITS OWN HYPE

    Ad Industry, Branding, Digital Marketing, How To, Messaging, Social MediaBy dgJuly 10, 2023

    We are apparently in the midst of an AI revolution. So naturally, DAMN GOOD decided to recruit a turncoat to assist with the struggle. We asked ChatGPT, the world’s most popular AI service to tell us why it’s a worse option than a human, and it totally spilled the tea.

    BRAND STATURE: THE SECRET SAUCE

    Ad Industry, Branding, Digital Marketing, How To, Messaging, Social MediaBy dgJune 5, 2023

    When it comes to brands and people you may know named Steve, a little bit of stature can go a long way. Let’s all climb inside your mind and explain how your mind perceives and ranks brands even without you knowing about it. Yeah, minds are sneaky that way.

    SAME BRAND, DIFFERENT ARCHETYPE

    Ad Industry, Branding, Digital Marketing, How To, Messaging, Social MediaBy dgApril 3, 2023

    Brands are not people, but it’s probably best if we just treat them like they are so that they don’t develop an unhealthy self-image that will require years of psychotherapy to undo. Yes, we’re talking about brand archetypes.

    WHO THE #*@& ARE YOU?

    Ad Industry, Branding, Digital Marketing, How To, Messaging, Social MediaBy dgNovember 29, 2022

    Humans have an annoying habit of not knowing about the things they’ve never been introduced to. Here’s why this is all your fault.

    THE TEA OF ENGAGENCY

    Ad Industry, Branding, Digital Marketing, How To, Messaging, Social MediaBy dgMarch 1, 2022

    WARNING: This article may contain potentially toxic levels of creativity. You are advised to keep your eyes closed while reading.

    THE GREATEST STORY EVER SOLD

    Ad Industry, Branding, Digital Marketing, How To, Messaging, Social MediaBy dgJanuary 3, 2022

    Step up, children, and let me weave you a tale of magic and wonder! And marketing!

    WHERE THE #&©% ARE WE????

    Ad Industry, Branding, Digital Marketing, How To, Messaging, Social MediaBy dgDecember 13, 2021

    If you’re a human being with a pulse, then you’ve probably wondered what the future holds for you. We do too, but that’s not stopping us from writing about it.

    Mind Control for Fun and Profit

    Ad Industry, Branding, How To, MessagingBy dgOctober 13, 2021

    So, you want to control people’s minds and make them do your bidding? No problem! I mean, what’s the worst that could happen?

    Winning at COVID

    Ad Industry, Digital, Digital Marketing, Digital Marketing Campaigns, How ToBy dgSeptember 15, 2021

    Who would have ever expected that a deadly global pandemic that killed millions and shuttered economies everywhere would be such a game-changer?

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