IT’S A MATTER OF TIME – Part Uno
What the hell are you REALLY paying an agency for, anyway?
Time is money. Let’s just accept this as true. We can go on about it, but it would be a waste of time. Which is actually money. Whatever. Let’s try not to waste either one, okay?
When you hire an advertising or marketing agency, you commit to spending money. On what? An ad campaign? Artwork? Words?