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    Gone Fishin’ Upstream

    Ad Industry, Branding, Digital, Digital Marketing, Digital Marketing Campaigns, How To, MessagingBy dgNovember 16, 2020

    Hey, there’s nothing wrong with living in the moment. But you can’t market that way. You have to think and plan and strategize and stuff like that, just like you have to bait your hook before you can go fishin’. Like this blurb, for example. Doesn’t it make you hungry for more?

    Is Marketing Dead?

    Is Marketing DEAD???

    Ad Industry, Branding, Digital, Digital Marketing, Digital Marketing Campaigns, How To, MessagingBy dgOctober 1, 2020

    It seems like every few years pundits crawl out from under the rocks where they live to go all the way out on a limb and declare the death, or perhaps imminent demise, of marketing.
    Why do they do this? Is it some sort of weird cicada-like mating ritual for pundits?

    THE SORDID TRUTH ABOUT DIGITAL ADVERTISING

    Ad Industry, Digital Marketing, Digital Marketing Campaigns, GET FACT, Social Media MarketingBy dgAugust 23, 2017

    Despite the fact that the advertising industry is moving majority shares of media budgets over to digital channels, there are simply some things that aren’t talked about. Kind of like an uncle who did time in prison.

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