If you followed our suggestion like a good reader and feasted your hungry eyes on the first part of this insightful and long overdue article, you’d know that time is basically the same thing as money. Now if you haven’t read that all-important first part, then...
There’s a certain air of mystery surrounding what people in an ad agency actually do. While TV and movies might try to convince you that agency people spend the day drinking hard liquor and staring out the window while smoldering with unbridled sex appeal, that’s...
What the hell are you REALLY paying an agency for, anyway? Time is money. Let’s just accept this as true. We can go on about it, but it would be a waste of time. Which is actually money. Whatever. Let’s try not to waste either one,...
Business intelligence shouldn’t be a paradox. It’s your ticket to ROI. “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” - John Wanamaker Back in 1861, as the U.S. was just getting the Civil War underway, a 23-year old...
NEWS FLASH: Everyone who’s ever had a website wants people to find it. And that’s pretty much where the trouble begins. Because chances are that your website isn’t the only website to do whatever your website thinks it’s doing. In fact, there are probably THOUSANDS of...
This is important, so just pretend this is a video and pay attention. We have seen the future, and surprise, surprise, it’s video. Yes video. We are literally writing a blog post about video. (Don’t worry, the irony of this is not lost on us)...
HINT: The answer ISN’T “eenie, meenie, miney, moe.” It seems like an easy question. Until you try to answer it. Maybe you think it’s about creativity. But what about experience? Results? What about cost?...
Or maybe it doesn’t. But it probably does. We know what you’re thinking. “How can this stupid blog know anything about my brand? It hasn’t even seen it!” Well, either this blog is some omniscient, magical creature that can see through time and space with uncanny precision,...
WE ARE TOTALLY READING YOUR MIND RIGHT NOW. Indeed, here we are, sifting through your hopes and desires and…guess what? It looks like you want more business. Imagine that! Did we just blow your mind? Are you going to tell all your friends about the amazing...
We get it. Companies aren’t necessarily versed in how to choose an outside agency for advertising, marketing, or strategic consultation. And government entities are often required by law or bylaw to put out a Request For Proposal (RFP), even if they already know who they...