TRY TEACHING ABOUT YOUR BRAND (a.k.a. “TEACHING PART 2”)

Teaching isn’t just about imparting your personal knowledge. Or even the knowledge of your staff. It can also be educating consumers about the finer points of your brand.

The truth is that most brands have some degree of consumer education that they can (or often, must) tackle in order to make the brand resonate. Perhaps it’s a mission-critical explanation of your product offerings, or maybe it’s just a friendly or humorous telling of the story about how your brand got its name.

Explainer videos are very useful tools for businesses that need to educate consumers about their products or services. These videos usually take a very straightforward and conversational approach to consumer education, making it easier for consumers to understand what your brand offers them, or how your service works.

What’s more is that these videos often don’t rely upon standard video production methods, so they are less cumbersome and expensive to produce (see our article on Video during COVID-19). They are also perfectly suited for production during the COVID-19 health crisis lockdown. Instead of having to book studios, video crews, actors, and arrange for props and sets, most explainer videos can be crafted in a post-production environment using just motion graphics and voice-over.

Here’s an example of an explainer-type video that was created for the launch of a pharmacy discount card. As you can see, it is built using animation and motion graphics to show consumers exactly how they can use this card right now. And because it was animated, it was relatively easy to convert for Spanish-speaking audiences as well.

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Explainer videos can be built to educate consumers about a variety of topics that will help them engage better with your brand.

What kinds of needs does YOUR business have that can be solved by explainer videos? Call us today at 561.266.0127 and let’s talk about it. No obligation, just conversation.