BE THERE BY STAYING IN FRONT OF YOUR AUDIENCE

One of our clients is a museum with acres of scenic Japanese gardens, and we are assisting them in weathering the downtime by staying relevant to their audience. Although they are closed during the COVID-19 health crisis, we are helping them share “#morikamimoments” with their followers on social media. These little 30-second snippets of video are accompanied by tranquil music, delivering a virtual taste of the gardens to those stuck in their homes.

This allows them to “be there” for their fans and followers by sharing serene touches of natural beauty. While this obviously can’t do anything to raise their attendance right now, by remaining top of mind and being considerate to their audience’s cabin fever, they are setting themselves up to be one of the “must go” destinations for people once the quarantines are lifted.

And it is working. At the time of this writing the videos we created had generated as much as 6 times as many likes as their other social media posts and collected comments like “What a terrific video! I am excited to visit the gardens once again!! Count on us to renew our membership” as well as others shown below.

“Absence makes the heart grow fonder,” but that only works when the absence is felt. Consumers are so used to being showered with branding and messaging and marketing that they are unlikely to notice when a brand is missing from the deluge.

But on social media, you are tethered to your followers, and that gives you access to their feeds. This is your chance to show them what you mean to them. To make them miss you. To cement your value to them.

And the best part is that they will probably thank you for it.

How can YOUR business keep itself in your customer’s minds? That depends upon your business, your followers, and whether or not you call us today for a (no obligation) consult. Do it.