RE-THINK E-COMMERCE

Perhaps you don’t have the kind of business that needs to sell online. Maybe you own a restaurant, or a service that offers deep tissue massages. You may already have a website, but you’ve probably never explored e-commerce before because you never needed to.

Well guess what? Now is the time to re-think that strategy. Even though restaurants cannot serve people on-site, they can still deliver food. And if delivery is not within reach, gift certificates certainly are.

In fact, right now, there are calls throughout social media for people to help support their favorite restaurants and service providers during this time by stocking up on gift certificates. And, let’s face it. Just because there’s a global health crisis, it doesn’t mean that people stop having birthdays and anniversaries to celebrate. You may not be open for business, but you can still be a fantastic gift idea waiting to happen.

One of our clients sells stone slabs and tiles to home remodelers and interior designers. Right now, their showrooms are closed, but they are still promoting the idea of shopping at home through a “virtual showroom.” Interested customers need only call in to speak to a rep who will walk them click-by-click through a selection of products to meet their needs.

So even though the company is not set up to sell online, they were still able to find a way to do so. We helped them get this message to their customers with email blasts and social posts, including this video:

Of course, this company had to revise the way it operates in order to continue to serve customers under the COVID-19 lockdown. But nearly every business has, including ours.

Perhaps there is a way for your business to do something similar. Why not call us and let us make some suggestions? There’s no obligation, just conversation. So go ahead. 561.266.0127