GET VIDDY WITH IT

Right now, an unprecedented number of people are scrolling through their social media feeds, staving off boredom and hunting for content. Why not produce some?

The biggest misconception about video is that it is too expensive to produce. That’s probably because many businesses associate video with television advertising, which means paying both production AND broadcast costs.

But production doesn’t have to be expensive. And since everything is on lockdown, it’s not like you’re going to be booking a studio and production crew anyways. Fortunately, you don’t need to in order to get your point across.

A good creative agency (*COUGH* DAMNGOOD *COUGH*) can build a promotional video out of still images, stock video, text, and some motion graphics to create compelling content for your brand. Content that you can take to the Internet and promote on your social channels.

Here’s an example of an explainer-type video that we created for the launch of a client’s app. As you can see, it is built strictly out of motion graphics (even the hand that works the interface is a stock video) and is effective in telling consumers how the app works and what value it offers them. It is shorter than a minute and was produced in square form to make it work for both Facebook and Instagram.

 

 

You can also use your phone (pro tip: remember to turn it sideways) to record yourself delivering a heartfelt message of unity and perseverance to your customers. Start with a good script and then use a teleprompter app like this one that can record while feeding you your lines.

How can video and other marketing efforts help YOUR business right now? Call us at 561.266.0127 and we will do our best to help. No obligation, just conversation.