SURVIVE & THRIVE: STAY IN FRONT OF YOUR AUDIENCE
One of our clients is a museum with acres of scenic Japanese gardens, and we are assisting them in weathering the downtime by staying relevant to their audience.
Let’s Talk About Nothing
You may not have noticed, but there is a vast conspiracy afoot to make everything have meaning. Value. Worth. Especially Internet content.
Marketing in the Time of COVID-19
There’s a really great (meaning old) joke about two football teams, one hopelessly outmatched by their opponent. The superior team, after spending the first half utterly wiping the floor with their unworthy opponent, finally decides they’ve had enough and walks off the field at halftime.
6 COMMON BRANDING MISTAKES TO AVOID
Maybe you know how vital branding is to building a successful business. Maybe you don’t and instead believe that success is found by rubbing a unicorn in just the right way. Well, given a choice between writing an article on avoiding common branding mistakes or writing one on unicorn fondling, I’m afraid I’ll have to choose the former. After all, this is a family blog. We try to keep this shit clean, here.
FUNNEL FUN & FUNDAMENTALS TO SEND SALES SOARING
Customers start at awareness, and move through the funnel as part of your sales process, hopefully emerging at the other end as brand advocates. Of course, not all who enter will leave, so you could kind of think of it as a roach motel for your customers.
INSIDE INSTAGRAM’S NEW ENGAGEMENT GAMBIT
While the response was somewhat muted, it may just be because people from Canada aren’t really all that cool. But when Instagram announced in July 2019 that they were adding Australia, Brazil, Ireland, Italy, Japan and New Zealand to the “no-like” list, the writing on the wall became clear: Instagram really has it in for likes.
7 SPLENDID STRATEGIES FOR PAID SOCIAL MEDIA ADS
One of the things that makes social media so compelling is that it’s free. People like things that don’t cost anything. And social media channels provide a valuable service, namely connecting you with other weirdos who share your interests.
6 WAYS A BLOG SHAMELESSLY BOOSTS YOUR SEO STRATEGY
Magicians are fond of saying that they “never reveal their secrets.” Maybe that’s why nobody likes them. Seriously, if someone you just met tells you that they’re a magician, you’re not gonna be like: “Cool! Let’s be friends forever!” If anything, you’ll probably pull your hand back from the handshake and check to make sure you still have your watch.
5 GOOGLE ADWORDS TACTICS THAT WILL BLOW YOU AWAY
If you aren’t running Google AdWords for search engine marketing (SEM), then you’re not really doing digital marketing. Nope. You should probably stop reading for a moment to hang your head in shame. We’ll wait.
THINKING BACKLINKING – 10 Ways to boost your SEO
If you followed our suggestion like a good reader and feasted your hungry eyes on the first part of this insightful and long overdue article, you’d know that time is basically the same thing as money.
Now if you haven’t read that all-important first part, then you might be thinking something like “OH YEAH? If time is money than how come I can’t use it to get that pack of Twinkies out of the vending machine?” But that’s YOUR problem. Sorry, but we can’t solve ‘em all.
Part One ended with the assertion that negotiating a retainer is the best way to get your money’s worth out of an agency. And now, if you’re prepared to receive it, shall come the deep and meaningful rationale. ARE YOU READY FOR THE WHY?
