If you are stuck at home with little to do, you actually have one of the greatest assets a business can have: Time. This precious commodity allows you to do interact with your customers like you’ve never had the chance to do before.
Perhaps you don’t have the kind of business that needs to sell online. Maybe you own a restaurant, or a service that offers deep tissue massages. You may already have a website, but you’ve probably never explored e-commerce before because you never needed to.
Right now, an unprecedented number of people are scrolling through their social media feeds, staving off boredom and hunting for content. Why not produce some?
One of our clients is a museum with acres of scenic Japanese gardens, and we are assisting them in weathering the downtime by staying relevant to their audience.
You may not have noticed, but there is a vast conspiracy afoot to make everything have meaning. Value. Worth. Especially Internet content.
There’s a really great (meaning old) joke about two football teams, one hopelessly outmatched by their opponent. The superior team, after spending the first half utterly wiping the floor with their unworthy opponent, finally decides they’ve had enough and walks off the field at halftime.
Maybe you know how vital branding is to building a successful business. Maybe you don’t and instead believe that success is found by rubbing a unicorn in just the right way. Well, given a choice between writing an article on avoiding common branding mistakes or writing one on unicorn fondling, I’m afraid I’ll have to choose the former. After all, this is a family blog. We try to keep this shit clean, here.
Customers start at awareness, and move through the funnel as part of your sales process, hopefully emerging at the other end as brand advocates. Of course, not all who enter will leave, so you could kind of think of it as a roach motel for your customers.
While the response was somewhat muted, it may just be because people from Canada aren’t really all that cool. But when Instagram announced in July 2019 that they were adding Australia, Brazil, Ireland, Italy, Japan and New Zealand to the “no-like” list, the writing on the wall became clear: Instagram really has it in for likes.
One of the things that makes social media so compelling is that it’s free. People like things that don’t cost anything. And social media channels provide a valuable service, namely connecting you with other weirdos who share your interests.