Closer Apart
One of the prevailing themes that’s been reiterated by every COVID-19-tainted TV spot running during this crisis – and I know everyone has seen them because what else do you have to do? – is, ironically enough, “togetherness.”
Salvation by Innovation
It has been said that “necessity is the mother of invention.” That’s almost certainly true, as motherhood is not very hard to prove, unlike fatherhood, which would likely require a DNA sample.
The Parent Trap
It’s not news to anyone who has had or has been a child that parenting is really hard work. It is.
They Aren’t Just for Halloween Anymore
Just a few months ago, you can probably imagine the stares and implicit condemnation that you would receive for wearing a surgical MASK in PUBLIC. Not that people didn’t.
APPRECIATION FOR THE SIMPLE THINGS
Has COVID-19 managed to move you outside of your comfort zone? Join the club.
SURVIVE & THRIVE: TRY TEACHING ABOUT YOUR BRAND
Teaching isn’t just about imparting your personal knowledge. Or even the knowledge of your staff. It can also be educating consumers about the finer points of your brand.
SURVIVE & THRIVE: TRY TEACHING
One of the hottest trends online – especially in the era of social distancing – is distance learning or online instruction. Even if educating isn’t your thing, you probably have some valuable expertise that you can share. And guess what? There’s probably an audience for it.
SURVIVE & THRIVE: SOCIALIZE
If you are stuck at home with little to do, you actually have one of the greatest assets a business can have: Time. This precious commodity allows you to do interact with your customers like you’ve never had the chance to do before.
SURVIVE & THRIVE: RE-THINK E-COMMERCE
Perhaps you don’t have the kind of business that needs to sell online. Maybe you own a restaurant, or a service that offers deep tissue massages. You may already have a website, but you’ve probably never explored e-commerce before because you never needed to.
SURVIVE & THRIVE: GET VIDDY WITH IT
Right now, an unprecedented number of people are scrolling through their social media feeds, staving off boredom and hunting for content. Why not produce some?
