Hey, there’s nothing wrong with living in the moment. But you can’t market that way. You have to think and plan and strategize and stuff like that, just like you have to bait your hook before you can go fishin’. Like this blurb, for example. Doesn’t it make you hungry for more?
It seems like every few years pundits crawl out from under the rocks where they live to go all the way out on a limb and declare the death, or perhaps imminent demise, of marketing.
Why do they do this? Is it some sort of weird cicada-like mating ritual for pundits?
Great adversity tends to inspire great fear. It also prompts some to great resolve. So, while many may cower, a few brave souls inevitably rise to meet the occasion and emerge as heroes, celebrated and long remembered for their selflessness and courage.
This is America, COVID or NOVID. And that means we have an obligation to view everything as competitively as possible, even when it’s mind-blowingly inane to do so (“Take that, China, Italy, Russia, and everyone else, we’ve TOTALLY got you beat for COVID-19 cases! U-S-A, U-S-A!”).
One of the prevailing themes that’s been reiterated by every COVID-19-tainted TV spot running during this crisis – and I know everyone has seen them because what else do you have to do? – is, ironically enough, “togetherness.”
It has been said that “necessity is the mother of invention.” That’s almost certainly true, as motherhood is not very hard to prove, unlike fatherhood, which would likely require a DNA sample.
It’s not news to anyone who has had or has been a child that parenting is really hard work. It is.
Just a few months ago, you can probably imagine the stares and implicit condemnation that you would receive for wearing a surgical MASK in PUBLIC. Not that people didn’t.
Has COVID-19 managed to move you outside of your comfort zone? Join the club.
Teaching isn’t just about imparting your personal knowledge. Or even the knowledge of your staff. It can also be educating consumers about the finer points of your brand.
