SURVIVE & THRIVE: TRY TEACHING ABOUT YOUR BRAND
Teaching isn’t just about imparting your personal knowledge. Or even the knowledge of your staff. It can also be educating consumers about the finer points of your brand.
SURVIVE & THRIVE: TRY TEACHING
One of the hottest trends online – especially in the era of social distancing – is distance learning or online instruction. Even if educating isn’t your thing, you probably have some valuable expertise that you can share. And guess what? There’s probably an audience for it.
SURVIVE & THRIVE: SOCIALIZE
If you are stuck at home with little to do, you actually have one of the greatest assets a business can have: Time. This precious commodity allows you to do interact with your customers like you’ve never had the chance to do before.
SURVIVE & THRIVE: RE-THINK E-COMMERCE
Perhaps you don’t have the kind of business that needs to sell online. Maybe you own a restaurant, or a service that offers deep tissue massages. You may already have a website, but you’ve probably never explored e-commerce before because you never needed to.
SURVIVE & THRIVE: GET VIDDY WITH IT
Right now, an unprecedented number of people are scrolling through their social media feeds, staving off boredom and hunting for content. Why not produce some?
SURVIVE & THRIVE: STAY IN FRONT OF YOUR AUDIENCE
One of our clients is a museum with acres of scenic Japanese gardens, and we are assisting them in weathering the downtime by staying relevant to their audience.
Let’s Talk About Nothing
You may not have noticed, but there is a vast conspiracy afoot to make everything have meaning. Value. Worth. Especially Internet content.
Marketing in the Time of COVID-19
There’s a really great (meaning old) joke about two football teams, one hopelessly outmatched by their opponent. The superior team, after spending the first half utterly wiping the floor with their unworthy opponent, finally decides they’ve had enough and walks off the field at halftime.
6 COMMON BRANDING MISTAKES TO AVOID
Maybe you know how vital branding is to building a successful business. Maybe you don’t and instead believe that success is found by rubbing a unicorn in just the right way. Well, given a choice between writing an article on avoiding common branding mistakes or writing one on unicorn fondling, I’m afraid I’ll have to choose the former. After all, this is a family blog. We try to keep this shit clean, here.
FUNNEL FUN & FUNDAMENTALS TO SEND SALES SOARING
Customers start at awareness, and move through the funnel as part of your sales process, hopefully emerging at the other end as brand advocates. Of course, not all who enter will leave, so you could kind of think of it as a roach motel for your customers.
