There’s a really great (meaning old) joke about two football teams, one hopelessly outmatched by their opponent. The superior team, after spending the first half utterly wiping the floor with their unworthy opponent, finally decides they’ve had enough and walks off the field at halftime.
Your brand is like your underwear. Sometimes you have to change it up.You may not realize this, but things change. Life goes on, time passes, stuff happens, and you can never step in the same river twice. I know, it’s shocking. But get over it so we can get to the listicle.
Leads are not collector’s items. You don’t get a lead so you can frame it and put it on a shelf to admire while it slowly gathers dust. Nope, you’ve got to work that puppy. Fortunately for you, we are here to tell you what to do. We’re talking drip campaigns.
There’s a certain air of mystery surrounding what people in an ad agency actually do. While TV and movies might try to convince you that agency people spend the day drinking hard liquor and staring out the window while smoldering with unbridled sex appeal, that’s simply not true. We don’t all have windows.
Much of the mystery probably stems from the fact that people outside of the industry never get to see the hard, grueling work that gets done every day by the drunks and miscreants that populate ad agencies like this one. They just see the end result, which is gonna be less impressive if you ignore all that goes into it. That’s why this blog is here: To give you your own personal window into the magical world of advertising.
Or maybe it doesn’t. But it probably does.
We know what you’re thinking. “How can this stupid blog know anything about my brand? It hasn’t even seen it!”
Well, either this blog is some omniscient, magical creature that can see through time and space with uncanny precision, or brand happens to be something that most people simply do not fully understand. You decide.
