What We Did

BRAND STRATEGY
POSITIONING
AMENITY NAMING
REBRANDING
SOCIAL MEDIA STRATEGY
CUSTOM LOGOS & ICONS
COLLATERAL DESIGN
CONTENT DEVELOPMENT
PHOTOGRAPHY
VIDEO PRODUCTION
COPYWRITING
UX & UI WEB DESIGN

The Partnership

With over 5 miles of navigable waterways and its own private marina, Admirals Cove is unique among South Florida’s most premium country club communities. In 2020, the Club completed the largest renovation in its 35-year history, which included adding a new building to house a world-class spa and wellness center, among other upgrades.

With proven experience in high-end country club communities, DAMN GOOD was contracted to highlight and showcase these major upgrades and renew both the brand and its marketing materials in the process.

The agency developed a voice for the brand that accurately captured the unique feelings club members had for Admirals Cove and used it to reposition the brand through marketing collateral and member communications. We gently evolved the logo, and also renamed and branded the Club’s many amenities. A multi-day photo and video shoot captured the club at its most vibrant and attractive, creating content for the redesigned website, brochure, and even social media.