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Nightingale Nurses

Nightingale Nurses is a nationwide staffing agency for travel nurses that contracted DAMN GOOD to help raise the company’s profile within a very competitive market. As Nightingale Nurses’ Agency-of-Record, DAMN GOOD led the company through a full rebranding, including rolling out the newly-positioned brand both internally and externally and a new custom website. The agency crafted a robust digital strategy for the brand that yielded significant ROI for the brand while simultaneously introducing it to new audiences that included both nurses and the healthcare facilities that hire them.

Marketing Strategy Services

MARKETING STRATEGY

DIGITAL STRATEGY
INTEGRATED MARKETING
INTERNAL & EXTERNAL ROLLOUT
MEDIA STRATEGIES
MOBILE STRATEGY
SOCIAL STRATEGY
CONTESTS
TREND MONITORING
TRADE SHOW BOOTH DESIGN

Brand

BRAND

BRAND STRATEGY
POSITIONING
BRAND ARCHITECTURE
BRAND DEVELOPMENT
NAMING CONCEPTS
COLLATERAL
COPY & SCRIPTWRITING
CUSTOM LOGOS & ICONS
SIGNAGE & ENVIRONMENTAL DESIGN

Creative Content

CREATIVE CONTENT

BLOGS
ANIMATION
ILLUSTRATION
PHOTOGRAPHY & VIDEO
PRINT & DIGITAL DESIGN
SALES TOOLS
INFOGRAPHICS

Digital Marketing Services

DIGITAL MARKETING

ANALYTICS & DASHBOARDS
BUSINESS INTELLIGENCE
CRM CONSULTING
DISPLAY ADVERTISING
EMAIL MARKETING
LEAD GENERATION
MARKETING AUTOMATION CONSULTING
PAY-PER-CLICK ADVERTISING
PAID SOCIAL ADVERTISING
WEB DEVELOPMENT

Web Design Services

WEB DESIGN

CONTENT DEVELOPMENT
LANDING PAGES
RESPONSIVE WEB DESIGN
MULTI-PLATFORM STRATEGY

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