What We Did

App Design
Web Design
Business Strategy
Content Developement
Digital Marketing


Completion Date

September 2018

The Partnership

Lysium, the parent company of consumer beauty product brands Karelén and Curly Twirls, originally tasked DAMN GOOD with the development of its corporate website. However, as the brands quickly expanded, the Agency’s role became more involved with the enterprise and its branding and marketing strategies. As Agency-of-Record, DAMN GOOD revised and aligned the brands with broader markets, and developed packaging and product names for product lines that exploded from 14 products to over 100 products within the span of just 6 months.