What We Did

Brand Identity
Logo Design
Brand Architecture
Product Launch
Package Design
Social Media Marketing
Email Marketing
Campaign Development
Video / Photography
Social Content
Copy Writing
Digital Strategy
Roll Out Strategy
Branding Strategy
Positioning Strategy

The Partnership

Lysium, the parent company of consumer beauty product brands Karelén and Curly Twirls, originally tasked DAMN GOOD with the development of its corporate website. However, as the brands quickly expanded, the Agency’s role became more involved with the enterprise and its branding and marketing strategies. As Agency-of-Record, DAMN GOOD revised and aligned the brands with broader markets, and developed packaging and product names for product lines that exploded from 14 products to over 100 products within the span of just 6 months.