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Lysium

Lysium, the parent company of consumer beauty product brands Karelén and Curly Twirls, originally tasked DAMN GOOD with the development of its corporate website. However, as the brands quickly expanded, the Agency’s role became more involved with the enterprise and its branding and marketing strategies. As AOR, DAMN GOOD revised and aligned the brands with broader markets, and developed packaging and product names for product lines that exploded from 14 products to over 100 products within the span of just 6 months.

Marketing Strategy Services

MARKETING STRATEGY

BRAND POSITIONING
BRAND STRATEGY
DIGITAL STRATEGY
INTEGRATED MARKETING COMMUNICATIONS
INTERNAL & EXTERNAL ROLLOUT PLANNING
MEDIA STRATEGIES
MOBILE STRATEGY
SOCIAL STRATEGY

Crand

BRAND

BRAND DEVELOPMENT
BRAND ARCHITECTURE
CUSTOM LOGOS & ICONS
PRODUCT NAMES
PACKAGING DESIGN
SIGNAGE & ENVIRONMENTAL DESIGN

Creative Content

CREATIVE CONTENT

COLLATERAL
COPY & SCRIPTWRITING
PHOTOGRAPHY & VIDEO
PRINT & DIGITAL DESIGN
RESPONSIVE WEB DESIGN
SALES TOOLS
CONTENT DEVELOPMENT
CONTESTS
ENGAGEMENT
MULTI-PLATFORM STRATEGY
TREND MONITORING

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DIGITAL MARKETING

DISPLAY ADVERTISING
EMAIL MARKETING
PAID SOCIAL ADVERTISING
LEAD GENERATION
ANALYTICS & DASHBOARDS

Web Design Services

WEB DESIGN

WEB DEVELOPMENT
LANDING PAGE DEVELOPMENT
E-COMMERCE

Products Copy
Products Copy5
Products Copy2
Products Copy3
994A7656 Path
20141208 Karelen 14641
20141208 Karelen 14897
20141208 Karelen 14283
Karelen 300x250
Karelen 160x600
Curlytwirls 160X600v2
Curlytwirls 300X250
Magazines 22
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