What We Did

BRAND STRATEGY
POSITIONING
REBRANDING
BRAND DEVELOPMENT
BRAND NAMING
CUSTOM LOGOS & ICONS
PRINT & DIGITAL DESIGN
DIGITAL STRATEGY
CONTENT DEVELOPMENT
PHOTOGRAPHY
COPY WRITING
RESPONSIVE WEB DESIGN
UX & UI WEB DESIGN

The Partnership

Wycliffe Country Club was in the process of completing a massive, $18 million renovation when the club engaged DAMN GOOD’s branding expertise to help them modernize their brand. 

The agency began its task with in-depth discovery, touring the facility under construction and meeting with key staff members to discuss what made the club so unique. DAMN GOOD worked with Wycliffe’s interior designers to establish a fresh color palette for the club that would unify the interior with the logo and marketing materials. 

The agency also developed photography and content to position the club as distinctive and modern, resulting in a brand that holistically captures the club’s unique styling and contemporary luxury.