ROOFLEAK
What We Did
BRAND STRATEGY
BRAND ARCHITECTURE
SIGNAGE
PRINT & DIGITAL DESIGN
DIGITAL STRATEGY
DIGITAL MARKETING
CONTENT DEVELOPMENT
PHOTOGRAPHY
COPYWRITING
WEB DESIGN
UX & UI WEB DESIGN
OOH MARKETING
Completion Date
SEPTEMBER 2021
The Partnership
RoofLeak was barely more than an idea and a URL when they first approached DAMN GOOD about helping them to build their brand. This allowed the agency to become deeply involved in the branding and allowed RoofLeak to develop a very marketable company in tandem with its brand development.
DAMN GOOD helped the client formulate a rather aggressive web-centric marketing strategy that relied primarily upon OOH billboard advertising as well as SEO and digital PPC and display marketing to drive awareness and bring customers to the website.
By the time the brand was launched, it had been so completely developed that it gave the new company the appearance of being an older, more established brand, helping it to quickly gain the trust of its target consumers.