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IMAGE Skincare

IMAGE Skincare International manufactures high quality skin care products that are sold through aestheticians, clinicians, and spas in over 73 countries around the world. Because users of their products can only buy them through these channels, DAMN GOOD was careful to position the brand for both B2B and B2C marketing channels, succeeding in helping IMAGE to grow swiftly by promoting brand awareness and simultaneously promoting sales through programs that support these distribution channels. As AOR, the agency assisted in naming and branding new product lines, developed websites and collateral pieces, promoted and coordinated international sales events, and provided support for IMAGE’s sponsorship of the Miss USA beauty pageant.

Marketing Strategy Services

MARKETING STRATEGY

DIGITAL STRATEGY
INTEGRATED MARKETING
INTERNAL & EXTERNAL ROLLOUT PLANNING
MEDIA STRATEGIES
SOCIAL STRATEGY
CONTESTS
TREND MONITORING

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BRAND

BRAND STRATEGY
POSITIONING
BRAND DEVELOPMENT
BRAND ARCHITECTURE
NAMING CONCEPTS
CUSTOM LOGOS & ICONS
SIGNAGE & ENVIRONMENTAL DESIGN

Creative Content

CREATIVE CONTENT

COLLATERAL
COPY & SCRIPTWRITING
CUSTOM LOGOS & ICONS
PHOTOGRAPHY & VIDEO
PRINT & DIGITAL DESIGN
SALES TOOLS

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DIGITAL MARKETING

ANALYTICS & DASHBOARDS
DIGITAL STRATEGY
DISPLAY ADVERTISING
EMAIL MARKETING
LANDING PAGE DEVELOPMENT

Web Design Services

WEB DESIGN

RESPONSIVE WEB DESIGN
WEBSITE DEVELOPMENT
CONTENT DEVELOPMENT
MICROSITES
LANDING PAGES
MULTI-PLATFORM STRATEGY

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