What We Did

BRAND STRATEGY

CAMPAIGN STRATEGY

CAMPAIGN NAMING

SIGNAGE

PRINT & DIGITAL DESIGN

CONTENT DEVELOPMENT

PHOTOGRAPHY

VIDEO

COPYWRITING

WEB DESIGN

UX & UI WEB DESIGN

 

Completion Date

APRIL 2021

Having suffered along with everyone through the hardest days of the COVID pandemic in 2020, DAMN GOOD eagerly embraced the opportunity to build an education campaign to encourage the public to get vaccinated against the coronavirus.

Embracing a strategic approach to messaging the campaign, the agency created two distinct campaigns aimed at different audiences. Both approaches capitalized on public frustration over the impact of the pandemic, offering the vaccine as a long-sought solution to the crisis. In one, the vaccination spot was the point where the pandemic would be brought to an end. In the second, the “peace” or “victory” sign was used to frame the vaccine in a positive light.