What We Did

BRAND DEVELOPMENT

BRAND STRATEGY

LOGO DESIGN

BRAND CONSULTING

BRAND ARCHITECTURE

PRINT & DIGITAL DESIGN

COPYWRITING

SIGNAGE & ENVIRONMENTAL DESIGN

COMPLETION DATE

MARCH 2024

THE PARTNERSHIP

Due to the agency’s rather substantial experience in working with and understanding the specialized needs of Country Clubs, DAMN GOOD receives a lot of referrals for clubs looking to update their brands or websites. Such was the case with The Little Club, which was considering not just a new logo, but also a new name.

DAMN GOOD’s expertise proved to be an invaluable asset to the Club throughout process as the agency was able to help guide the club members through a wealth of potential options for naming, develop a perfectly “on point” logo, and help the club tackle the challenge of implementing the new branding in both signage and merchandising (i.e. apparel).

The agency thoroughly researched the area’s competitive landscape and culture to present a wealth of exceptional naming options for the club. Although the members ultimately chose to retain the club’s name (but with the addition of “AT GULF STREAM” to highlight the club’s location and further elevate its stature) DAMN GOOD’s consultative input allowed them to do so with high confidence and the full buy-in of club members.