What We Did

BRAND STRATEGY

BRAND NAMING

BRAND RESEARCH

LOGO DESIGN

SIGNAGE

TRADE SHOW DESIGN

PRINT & DIGITAL DESIGN

DIGITAL STRATEGY

CONTENT DEVELOPMENT

CUSTOM PHOTOGRAPHY

SCRIPTWRITING

VIDEO PRODUCTION

ANIMATION

DIGITAL MARKETING

WEB DESIGN

eMed Screen is an innovative product brand from eMed that simplifies the drug screening process for HR departments. Having been referred to DAMN GOOD by another client, eMed Screen tasked the agency with the official launch of its brand at the world’s largest HR industry trade show, held in Las Vegas.

In order to accomplish the brand’s goals, DAMN GOOD had to swiftly develop an attention-grabbing campaign, as well as trade show booth elements that would stand out within a busy trade show.

The agency focused on the responses of HR professionals who participated in a “soft launch” of the brand, creating the “Check the #@$!% Box” campaign to highlight how the innovative eMed Screen product solves a universal industry pain point.

The effort also included a successful sweepstakes giveaway to help drive sign ups for product demos, effectively kick-starting sales for the new product brand.