What We Did

BRAND STRATEGY

BRAND NAMING

BRAND RESEARCH

LOGO DESIGN

SIGNAGE

PRINT & DIGITAL DESIGN

CONTENT DEVELOPMENT

SOCIAL MEDIA

VIDEO PRODUCTION

ANIMATION

On May 31, 2019, the Illinois General Assembly passed the Illinois Cannabis Regulation and Tax Act, legalizing recreational marijuana use for the state beginning January 1, 2020.

PTS Corp. was already an established brand in the state’s medical marijuana infrastructure, and was planning to swiftly expand with a new retail brand throughout Illinois and several other states when they brought in the DAMN GOOD agency to help them craft a resonant recreational brand.

The agency conducted substantial research and explored a broad selection of potential brand names and concepts before settling upon CONSUME. The brand parodied the idea of Orwellian totalitarianism a la the 1988 movie “They Live,” even integrating “hidden” messages into its visual elements, creating bold messaging that continues to propel the brand nationwide.

Once the CONSUME brand was established, the agency was also tasked with renaming one of its principal product lines from “Sweet Releaf” to “Antics.”