ALLURE LABS

WHAT WE DID

BRAND DEVELOPMENT

BRAND STRATEGY

PRINT & DIGITAL DESIGN

CONTENT DEVELOPMENT

COPYWRITING

VIDEO PRODUCTION

UX/UI WEB DESIGN

WEBSITE DEVELOPMENT

SEO STRATEGIES

BRAND CONSULTING

COMPLETION DATE

JANUARY 2024

THE PARTNERSHIP 

Allure Labs, one of the skincare industry’s most respected contract manufacturers, engaged DAMN GOOD to help it refresh its brand image and marketing materials.

The agency began by redeveloping the Allure Labs website, re-writing SEO content and creating a fresh visual aesthetic that would elevate the entire brand. This visual design and messaging were then further refined and developed into a corporate brochure for both print and digital delivery, as well as a corporate overview video to be displayed on the website and used for client pitches.

During the development process, Allure Labs continued to evolve its direction in response to the agency’s capabilities, taking the brand further than they had originally anticipated. Throughout, DAMN GOOD provided thoughtful consultation and strategic guidance, assisting the client in maximizing their ROI for the full corporate refresh effort.

DAMN GOOD helped Allure Labs solidify its brand and establish brand-centric iconography and marketing tools to better introduce the company to prospective clients across a broad range of industry categories, and to facilitate the client onboarding process.