Now you’re choosing like a real chooser!

First of all, if you haven’t read PART ONE of this keenly insightful guide, then you need to hang your head in shame. But mostly, you need to read it, because it’s going to help you decide whether to bring agency services in-house. Perhaps you can read it with your head hung in shame and accomplish both. Whatever works.

Or maybe it doesn’t. But it probably does.

We know what you’re thinking. “How can this stupid blog know anything about my brand? It hasn’t even seen it!”

Well, either this blog is some omniscient, magical creature that can see through time and space with uncanny precision, or brand happens to be something that most people simply do not fully understand. You decide.

WE ARE TOTALLY READING YOUR MIND RIGHT NOW. Indeed, here we are, sifting through your hopes and desires and…guess what? It looks like you want more business. Imagine that!

Did we just blow your mind? Are you going to tell all your friends about the amazing mind reading agency now?

We get it. Companies aren’t necessarily versed in how to choose an outside agency for advertising, marketing, or strategic consultation. And government entities are often required by law or bylaw to put out a Request For Proposal (RFP), even if they already know who they want to hire.