Being successful in print requires a high degree of advertising creative. First of all, the concept behind the ad needs to be strategically sound. Next, the image and typography must be on point, so that the concept is clearly conveyed and quickly understood. Finally, print ad creative should impel the viewer to act in a way that connects them with an overall marketing strategy. DAMN GOOD’s advertising creative begins with strategy, and then weaves clever concepts and beautiful, compelling images into ads that cannot be ignored.
Billboard ads (also known as OOH advertising) are a great way to increase your brand awareness. However, in order to be effective, billboard advertising must be done right. Because billboard advertising is usually seen while driving, viewers have very little time to focus on what’s being said. OOH advertising also includes truck, bus, and other vehicle wraps, so even if the audience isn’t driving, it’s still in motion. Therefore, images need to be bold, typography must be legible, and the billboard advertising concept should be easy to grasp. DAMN GOOD knows the value of effective OOH advertising, especially as part of a larger campaign strategy. We create bold, clever, and memorable billboard ads that command attention and really work for your brand.
Another class of print advertising creative includes posters, banners, and signage. DAMN GOOD creates visible, informative, and highly effective posters and signage to promote events and products. We create engaging displays and trade show booth design, as well as cutout standees, and point-of-sale displays (POS). Also, we craft other forms of on-site signage, including environmental design for retail and corporate spaces. As always, our print creative is strategic in both concept and application so it will have a maximum impact upon your audience.
Like all other forms of print advertising, direct mail campaigns need to be done right in order to be effective. DAMN GOOD has a proven track record of building highly effective direct mail campaigns that stand out in a pile of mail. Above all, our pieces give targeted recipients plenty of reason to read, engage, and hold onto them. And that’s not easy for print advertising creative to do.
When it comes to promoting your business, there’s no end to what you can do. Pamphlets, brochures, flyers, and other print collateral are great tools to support you, whether it’s for your trade show booth design, on-site point-of-sale displays, direct mail campaigns, or just as part of your standard sales process. No matter what, DAMN GOOD can take your print collateral to the next level with outstanding print advertising creative and strategy.