BRANDING
WE BUILD BRANDS THAT REALLY MEAN BUSINESS
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Your brand is everything to your enterprise – what it looks like, sounds like, and how customers relate to it. Building a world-class brand requires insight, experience, and above all strategy. That’s why we’re so good at it.
Brand identity
DESIGNING INSIDE YOUR CUSTOMERS’ MINDS
Brand identity can be tricky. Regardless of what you think of your brand its true identity exists only in the individual perceptions of your audience. It’s what they think that matters.
That’s why we build brands foundationally, with carefully chosen words and distinctive imagery designed for optimal marketing results. We craft brands that resonate with customers and inspire both brand loyalty and advocacy.
Logo design
THE MOST ESSENTIAL ASPECT OF YOUR BRAND
Although there is much more to a brand than a logo, it remains the logo’s job to represent the brand in its entirety, wherever it may appear. Crafting attractive modern logos with the big picture in mind, our logo design is intensively strategic to perform ideally across all media.
Our logo design considers all branding elements, from taglines to URLs, grounding, and identity materials, with brand guidelines for future growth.
Brand architecture
MANAGING THE GROWTH OF BRANDS AND SUB-BRANDS
Our branding services are truly full-service, from naming concepts and URL research to the development and architecture of brand families.
DAMN GOOD doesn’t just design your brand, but rather takes a strategic look at how your brand will be used, how it will relate to competitive brands and other branded elements within your enterprise.
Product launch
GUIDING THE FIRST BIG STEPS TOWARD SUCCESS
Launching a new brand or product is a lot like launching a rocket. It takes careful planning, timing, and the ability to swiftly gain the momentum needed to break free of gravity.
DAMN GOOD helps build this momentum by directing public relations agencies, and developing marketing campaigns to ensure that your launch will make a substantial impact with your audience.
Package design
MARKETING FROM SHELF TO CONSUMER
In addition to logo design, brand identity, and the myriad other elements of brand development, DAMN GOOD also performs dynamically strategic brand-centric package design, displays, and environmental design for both stores and trade show booths.
After all, branding is everything, and we do it all.
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