Integrated marketing communications, or IMC, is standard practice in effectively promoting any brand. In fact, with the rise of digital media channels, integrated marketing communications is more important than ever. This is because digital media doesn’t replace traditional media channels, rather, it multiplies them. Traditionally, IMC solutions would project a single message campaign across print, TV, OOH (billboards), and radio media. While these media are still viable today, it’s likely that an IMC solution would also include websites & landing pages, display advertising (banner ads), email marketing, social media, and pay-per-click (PPC) elements as well. Therefore, the challenge for advertisers is how to keep their IMC campaigns cohesively integrated across all these platforms. This is especially true when using multiple, separate agencies and vendors to handle the various platforms.
Fortunately, DAMN GOOD is a full-service agency with a rich history in integrated marketing communications. Because we create in-house for all media, we can successfully manage highly effective, multi-channel IMC campaigns locally, nationally, or internationally. Nobody does IMC as well as we do.
The foundation of all integrated marketing communications is strategic media planning. Working within existing budgets, DAMN GOOD’s seasoned media buyers build optimized multi-channel marketing strategies for your campaign. Depending upon your business, and your target market audience, marketing strategies may include both traditional and digital media. It requires deeply strategic media planning and expertise to arrive at the proper mixture to gain maximum ROI. It also takes an agency like DAMN GOOD with the creative vision to implement cohesively across multiple channels.
At DAMN GOOD, strategic planning informs everything we do. From brand development to IMC campaigns, we rely upon research and strategic planning to get solid results for our clients. Of course, this also includes our media buying as well. Our in-house media buying services make both digital and traditional media buys. Through careful strategic planning, our media buying team can construct efficient buys that maximize your budget and deliver ROI. This is especially true of our integrated marketing communications campaigns. Demand ROI. Get DAMN GOOD.