Copywriting creative can make or break your brand. Whether it’s website copy, ad copy creative, or copy for print collateral, or AdWords copy, your brand voice matters. DAMN GOOD’s creative copywriting is always deeply strategic, aligning and positioning your brand for success, no matter what. Our ad copy creative begins with bold concepts and clever headlines, strategically leading readers to a powerful call to action. In short, our copywriting creative works because, like us, it’s DAMN GOOD.
Website copywriting creative often has to serve double duty. That’s because website copy not only has to communicate and engage readers, it also has to be SEO copy. As a result, website copy that’s also SEO copy must achieve keyword density without sacrificing meaning or degrading the brand. This page is a good example of how website copy can fulfill the needs of SEO copy and still convey the importance of effective website copywriting creative.
When you think of creative copywriting, Google Adwords copy is probably not what comes to mind. However, the truth is that Adwords copy actually requires a high degree of creative skill. That’s because Adwords copy must convey key brand values and search keywords in a severely limited number of characters. Therefore, to be effective, Adwords copy has to be intensively creative and strategic at the same time.
Marketing copy is generally more focused than advertising copy, because its goal is to drive audiences to a conversion. In contrast, advertising copy intends to raise brand awareness, or promote a sale or event, and is often more conceptual as a result. Yet both marketing and advertising copy require deft creative copywriting skills to effectively connect with audiences. For example, marketing copy such as direct mail copy needs to be clever, catchy, and strategic in order to be effective. DAMN GOOD’s copywriting creative performs well no matter what kind of marketing campaign you are running.