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Warren Henry Auto Group

One of Miami’s oldest luxury auto dealers, Warren Henry hired DAMN GOOD as its Agency-of-Record to help reverse the decline of their decades-old brand and appeal to a younger, more progressive audience. The agency focused on strategically re-positioning the overall brand with creative that was more aligned to the expectations of a high-end luxury market. DAMN GOOD crafted original, unique TV, print, and digital campaigns that set the Warren Henry brand apart while still maintaining the standards of the Land Rover, Jaguar, Infiniti, Volvo, Audi, and Lamborghini brands the dealerships sold. The agency’s guidance was essential in not only steering the brand, but also in assisting the company through its diversification as it spawned numerous subsidiaries within both automotive and tech sectors.

Marketing Strategy Services

MARKETING STRATEGY

DIGITAL STRATEGY
INTEGRATED MARKETING
INTERNAL & EXTERNAL ROLLOUT PLANNING
MEDIA STRATEGIES
MOBILE STRATEGY
SOCIAL STRATEGY

Brand

BRAND

BRAND STRATEGY
POSITIONING
BRAND DEVELOPMENT
BRAND ARCHITECTURE
CUSTOM LOGOS & ICONS
SIGNAGE & ENVIRONMENTAL DESIGN
NAMING CONCEPTS

Creative Content

CREATIVE CONTENT

ANIMATION
COLLATERAL
COPY & SCRIPTWRITING
ILLUSTRATION
MUSIC & VOICEOVERS
PACKAGING
PHOTOGRAPHY & VIDEO
PRINT & DIGITAL DESIGN
SALES TOOLS

Digital Marketing Services

DIGITAL MARKETING

ANALYTICS AND DASHBOARDS
BUSINESS INTELLIGENCE
DISPLAY ADVERTISING
EMAIL MARKETING
LEAD GENERATION
MARKETING AUTOMATION CONSULTING
PAY-PER-CLICK ADVERTISING
PAID SOCIAL ADVERTISING

Web Design Services

WEB DESIGN

CONTENT DEVELOPMENT
LANDING PAGES
BLOGS
MICROSITES
RESPONSIVE WEB DESIGN
MULTI-PLATFORM STRATEGY

WH SOCIAL PHONE 3500
WH EMAILS 3500
BULL IT DARK GREY 2
Drive Style Ect 1
SPLIT 1
CARREER
MIGHTY AUTO DIRECT MAIL CAMPAIGN 1 1

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