Warren Henry Auto Group
One of Miami’s oldest luxury auto dealers, Warren Henry hired DAMN GOOD as its Agency-of-Record to help reverse the decline of their decades-old brand and appeal to a younger, more progressive audience. The agency focused on strategically re-positioning the overall brand with creative that was more aligned to the expectations of a high-end luxury market. DAMN GOOD crafted original, unique TV, print, and digital campaigns that set the Warren Henry brand apart while still maintaining the standards of the Land Rover, Jaguar, Infiniti, Volvo, Audi, and Lamborghini brands the dealerships sold. The agency’s guidance was essential in not only steering the brand, but also in assisting the company through its diversification as it spawned numerous subsidiaries within both automotive and tech sectors.